TS SET Mass Communication and Journalism Syllabus: Introduction to Journalism and Mass Communication is the study of various means of communication. Which individuals and entities convey information to large segments of the population. It also generally involves teaching and training regarding reporting, writing, editing, photographing, etc. Mass Communication is about many-sided that comprise and conveyance the information. Through a print medium, radio broadcast communication, television, film, advertising, online media, audiovisual communication, etc. Whereas Journalism is a discipline under Mass Communication that typically deals with the circulation of news through print, television, online mediums, and radio broadcasts. For more information about TS SET Mass Communication and Journalism Syllabus, keep reading this article.
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TS SET Mass Communication and Journalism Syllabus
SET Syllabus contains some basic topics like Introduction to Journalism and Mass Communication, Reporting and Editing, Advertising and Marketing Communication, And some Advance topics like Media Laws and Ethics, Media Management and Production, Definition, concept, constructs, and approaches to the communication research process, etc. To get PDF Download Link to scroll below.
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Syllabus: MASS COMMUNICATION AND JOURNALISM
I. Introduction to Journalism and Mass Communication
- Concept of Journalism and mass communication, mass communication in India.
- History, growth, and development of print and electronic media.
- Media policies of the Government of India since Independence.
- Models and theories of mass communication, normative theories, administrative and critical traditions in communication, media and journalism studies, communication and theories of socio-cultural, educational, and agricultural change.
- Media and culture – a framework for understanding culture in a globalized world. Globalization with respect to politico-economic & socio-cultural developments in India.
II. Communication for Development and Social Change
- demographic and sociological impact of communication, media, and journalism. Media and specific audiences.
- Deconstruction of the dominant paradigm of communication and development. Responses and critique of dominant models.
- Corporate Social Responsibility, non-state actors in development, mass campaigns by NGOs, Government of India, international agencies, and corporates.
- The emergence of global civil societies, the public sphere, global communication system.
- Leading influencers of social reform in India – Raja Rammohan Roy, Pandit Madanmohan Malviya, Bal Gangadhar Tilak etc.
II. Reporting and Editing
- Reporting for print, radio, television, and digital media. Types of reporting. National and international news agencies and feature syndicates, functions, and roles.
- Editing and presentation techniques for print, television, and digital media.
- Journalism as a profession, reportage of contemporary issues, ethics of reporting.
- Critique of western news values, the effect of new technology on global communication flows.
- Niche Reporting.
IV. Advertising and Marketing Communication
- Definition, concept, functions, types, evolution of advertising, standards, and ethics in advertising.
- Brand management.
- Advertising management – agency-role, structure, and function, client-agency relationship, media planning, and budgeting.
- Advertising and creativity, language, and translation, campaign, and marketing and marketing research.
V. Public Relations and Corporate Communication
- Public Relations and Corporate Communication – definition, concept, and scope.
- Structure of PR in State, Public, Private and non-government sectors.
- Tools and techniques of PR and Corporate Communication.
- Crisis communication and crisis communication management.
- Ethics of Public Relations.
- International Public Relations, communication audit.
VI. Media Laws and Ethics
- Concept of law and ethics in India and the rest of the world.
- The Constitution of India, historical evolution, relevance.
- Concept of freedom of speech and expression in the Indian Constitution.
- Defamation, Libel, Slander-IPC 499-502, Sedition IPC 124(A), Contempt of Courts Act 1971, Official Secrets Act 1923, Press and Registration of Books Act 1867, Miscellaneous Provisions Act 1955, Scheduled Castes and Tribes (Prevention of Atrocities) Act, 1989, Parliamentary Privileges. Famous cases involving journalists and news media organizations
- Right to Information Act 2005, Copyright Act 1957, Intellectual Property Rights, Cable Television Network (Regulation) Act 1995.
- Cinematograph Act 1952, Film Censorship, Press Council Act as amended from time to time, IPR, ASCI, Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, Various regulatory bodies for print, TV, Advertising, PR, and the Internet.
- Rules, regulations, and guidelines for the media as recommended by Press Council of India.
VII. Media Management and Production
- Definition, the concept of media management. The grammar of electronic media.
- Communication design theories and practice.
- Media production techniques – print and electronic.
- Digital media production techniques.
- Economics and commerce of mass media in India.
- Principles and management in the media industry post-liberalization.
VIII. ICT and Media
- ICT and media – definition, characteristics, and role. Effect of computer-mediated communication. Impact of ICT on mass media. Digitization.
- Social networking.
- Economics and commerce of web-enabled media.
- Mobile adaption and new generation telephony by media, ethics, and new media.
- ICT in education and development in India, online media, and e-governance.
- Animation – concepts, and techniques.
IX. Film and Visual Communication
- Film and television theory, identity in Indian film studies, leading film directors of India before and after Independence. Indian cinema in the 21st century.
- Approaches to analysis of Indian television.
- Visual Communication. Visual analysis.
- Basics of film language and aesthetics, the dominant film paradigm, evolution of Indian cinema-commercial and ‘non-commercial’ genres, the Hindi film song, Indian aesthetics and poetics (the theory of Rasa and Dhvani).
- National cinema movements: Soviet Montage cinema, German Expressionistic cinema, Italian Neo-Realistic cinema, French New Wave cinema, British New Wave cinema, Indian New Wave cinema, Period cinema. Cinema in the new millennium.
X. Communication Research
- Definition, concept, constructs, and approaches to the communication research process.
- Research Designs – types, structure, components, classical, experimental and quasi-experimental, variables, and hypotheses.
- Research in journalism, Public Relations, advertising, cinema, animation and graphics, television, Internet, social media practices, magazines, children’s media. Communication, journalism, and media research in India.
- Data analysis, testing, interpretation, application of statistical tests-parametric and non-parametric, tests of variance-univariate, bivariate and multivariate, tests of significance, computer-mediated research.
- Ethical considerations in communication, media and journalism research, writing research reports, plagiarism.